On the Street Where You Die

Just finished uploading this "soft-boiled detective" novel to Kindle. The next job, besides writing the next book, is to get the word out. Conventional wisdom says that there are several approached to publicizing and promoting a new book:

1. Blog - that's what this is
2. Social networking - Twitter, Facebook, LinkedIn, etc.
3. Online discussion groups that address the genre and/or subject matter - Not sure.
4. Book signing tour - Can't sign an e-book
5. Send the book to reviewers.

Let's talk about number 4. There are numerous commercial book reviewers who will review books for a fee. Not an option. That's like a paid endorsement. Except the reviewers are celebrities. But there are countless review sites that do not and will not charge. It's difficult to keep up with all the different review policies and submission guidelines. We need to standardize and streamline this process so an author doesn't spend endless days and nights researching reviewers and formatting and emailing advanced reader copies.. Any suggestions?